That’s my best attempt at an ironic “curiosity gap” title, one of the strategies mentioned during the ona session about virality. It may or may not also be an attempt at clickbait.
The gap was one of the many strategies presented for titles, followed by “the one thing…” Or “kids” or “numbers (of magnitude)” or “relatability (things everyone likes, like pizza)”
Pitched as a session where the panelists give feedback to attendees, this turned out to be more of a news manager’s perspective on fine tuning content to make it viral.
“When you’re looking for a viral story, you’ve got to keep in mind your audience,” one said.
Another suggested that the old journalistic saying, “You’re not writing for the people in the room,” may be wrong. Niche readership can push the tipping point and make things go viral.
“There’s and audience for every time of content online”