Notes

Notes from the analytics builders

NPR posted their presentation on Google docs

She also posts her running blog at: Socialmediadesk.tumblr.com

The Guardian’s take
Graham Tackley @tacker

Emphasizes having Hack day for your staff. Example resulted in the tool that answered what is popular now. It became ophan, named for a vision from ezikiel with the “all seeing ones.”
Ophan version of chartbeat separates content from index pages
When he gets a request, he first asks “if you got that, what action could you take”
Calls analytics a “critical input to the editorial process… You could write the best piece of journalism in the world, but if nobody reads it, it doesn’t matter.”
“It’s not about chasing numbers, but the numbers are one input into the process”

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One thought on “Notes from the analytics builders

  1. Pingback: Lessons I’ve taken from past ONA conferences | Scripps at ONA15

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